Strawberry plants



  • Highly resistant to frost
  • Excellent flavour
  • Suitable for the fresh market and for industrial processing

The variety

A sweet smelling surprise hits the market in midsummer: Jive, a variety with nicely formed, large and attractive strawberries. Jive not only has a very high yield, but its fruits can also be picked quickly. What is remarkable are its large, uniform and slightly elongated fruits. Its bright gloss and attractive orangey red colour also catch the eye. This is quite remarkable for a late variety! This variety produces a robust, strong crop with a heavy, elaborate root system. The leaves have a distinct dark green colour. The plants produce few runners, so that a major share of the energy goes directly to the fruits.

The cultivation

Jive’s high productivity calls for good fertilisation; sufficient potash, nitrogen and phosphate. The plants do not pose any specific trace element requirements. The variety does not like high relative humidity and rain. Therefore the advice is to grow the crop as a covered crop and not too late in the season. Jive is less susceptible to mildew (Podosphaera aphanis) and wilt (Verticillium dahliae). Extra attention should be paid to leaf blight (Phomopsis obscurans) and black root rot (Cylindrocarpon destructans). The same applies to thrips, in order to prevent damage to the fruits. Jive’s susceptibility to crown rot (Phytophthora cactorum) is between that of Elsanta and Sonata. Jive is suitable for cultivation in warm climates in Western and Central Europe; it does not like cold and wet winters. This variety requires a good soil structure, preferably a sandy soil. Jive is an especially interesting alternative to Elsanta for 60-day culture or cultivation on benches in summer. The variety does not suffer from heat stress to a great extent; when temperatures are high, the plants will first grow sufficiently before the inflorescences develop. The fruits continue to be large in spite of high temperatures. The fruits can also stay on the plant longer in high temperatures and they can be harvested every 3 to 4 days.

Harvest and sales

Jive picking starts some 7 to 10 days later than the harvesting of the mid-season variety Sonata. The strawberries ripen slowly, resulting in a considerably higher average fruit weight than that of other varieties. Furthermore, the fruits are more firm and less fragile. Since pressure sores hardly show, Jive keeps its beautiful, attractive look for a long time. Jive’s flower quality is very good. The flowers are large and produce a lot of pollen, resulting in only a small percentage of misshapen fruits. The number of flowers per inflorescence is below average, but this is fully compensated for by the fact that more inflorescences develop. The advantages of more inflorescences are better harvest spread and a rather long harvest period. The optimum harvesting time is when the fruits start to turn orangey red.