Fleurette grows easily and develops a uniform, robust and compact plant. The soil must be fertile and free of wet spots. Fleurette is suitable for planting both in open fields and on raised beds. When growing in substrates or light, fertile soil, it is important to bear vigorous growth in mind. The variety has relatively long flower stems and flowers partly above the crop. This is a big advantage when cultivating in substrates, because it makes it easier with truss teasing. The flowers have excellent quality pollen and open only after the stem has grown to a considerable length. This means that the variety is particularly easy to force until the beginning of flowering. The variety produces many trusses easily. This leads to an extended flowering period, resulting in high productivity. The bright colour of the fruit and the firmness of the strawberry make it possible (in greenhouses) to pick the fruit at longer intervals than Sonata, for example. The variety is less susceptible to fruit rot and is resilient to mildew.